The 3 Elements of Trade Show Furniture and Booth Design

Trade show furniture is often examined just for its practicality—can it display a book well? Is it sturdy enough to endure the rigors of shipment across country? But you can use furniture in your trade show booth to create the atmosphere you want. In fact, furniture plays a very important role in how your booth design is perceived by customers.

There are three basic elements to trade booth design, and all of these elements should be used to help you choose your trade show furniture. Let’s take a look at how to incorporate these elements into your choices.

Trade Show Furniture in Colors

Everyone’s heard about how fast food restaurants use “hot” colors like red and yellow to stimulate hunger. And if you take a look at your local day spa, you’ll find it’s covered in colors that soothe, such as cool greens and blues. Color can be a very important element in how your booth is perceived by the observer. What’s the overall look you wish to create? What mood do you wish to invoke?

The trade show furniture you rent or own can help create your overall mood with color. Choose neutrals for creating a calm atmosphere. Blues and greens invoke serenity. Hot colors like reds, pinks, and yellows stimulate the senses. You can go far to create a mood by using elements of color in your trade show furniture.

Trade Show Furniture with Texture

Another important element of trade show booth design is to incorporate texture into your furniture. So often, we are engrossed in showcasing our products that we neglect the overall elements of design. Texture is important to creating a booth that is warm and inviting or glitzy and dynamic—as much as color, texture invokes a mood. So how can you use trade show furniture to incorporate elements of texture into your booth?

Try to narrow down the mood you wish to create. If you want something arresting and modern, then you should look for sharp or shiny textures: mirrored surfaces, chrome, and acrylic. If you want to create a cozy environment, try organic textures like wood and leather. Experiment and play around with texture until you find the look you want.

Trade Show Furniture: Keeping it Simple

One of the biggest challenges of booth design is knowing when to stop. You are in a very limited space and want to display all of your wares without cluttering up your booth too much. You want to leave enough room so your customers can move around freely and so they feel welcomed to come into your booth. So when it comes to trade show booths, your best bet is to keep things simple.

Try space-saving trade show furniture, such as compact shelving and stacked display stands, to provide more floor space for your booth while keeping it organized. Try to eliminate anything that’s not necessary to the overall design concept of your booth. For example, don’t offer chairs for your staff to sit on—instead, encourage them to mingle with your customers.