Trade show furniture is often examined just for its
practicality—can it display a book well? Is it sturdy enough to endure the
rigors of shipment across country? But you can use furniture in your trade show
booth to create the atmosphere you want. In fact, furniture plays a very
important role in how your booth design is perceived by customers.
There are three basic elements to trade booth design, and
all of these elements should be used to help you choose your trade show
furniture. Let’s take a look at how to incorporate these elements into your
choices.
Trade Show Furniture
in Colors
Everyone’s heard about how fast food restaurants use “hot”
colors like red and yellow to stimulate hunger. And if you take a look at your
local day spa, you’ll find it’s covered in colors that soothe, such as cool
greens and blues. Color can be a very important element in how your booth is
perceived by the observer. What’s the overall look you wish to create? What
mood do you wish to invoke?
The trade show furniture you rent or own can help create
your overall mood with color. Choose neutrals for creating a calm atmosphere.
Blues and greens invoke serenity. Hot colors like reds, pinks, and yellows
stimulate the senses. You can go far to create a mood by using elements of
color in your trade show furniture.
Trade Show Furniture
with Texture
Another important element of trade show booth design is to
incorporate texture into your furniture. So often, we are engrossed in
showcasing our products that we neglect the overall elements of design. Texture
is important to creating a booth that is warm and inviting or glitzy and
dynamic—as much as color, texture invokes a mood. So how can you use trade show
furniture to incorporate elements of texture into your booth?
Try to narrow down the mood you wish to create. If you want
something arresting and modern, then you should look for sharp or shiny
textures: mirrored surfaces, chrome, and acrylic. If you want to create a cozy
environment, try organic textures like wood and leather. Experiment and play
around with texture until you find the look you want.
Trade Show Furniture:
Keeping it Simple
One of the biggest challenges of booth design is knowing
when to stop. You are in a very limited space and want to display all of your
wares without cluttering up your booth too much. You want to leave enough room
so your customers can move around freely and so they feel welcomed to come into
your booth. So when it comes to trade show booths, your best bet is to keep
things simple.
Try space-saving trade show furniture, such as compact shelving and stacked
display stands, to provide more floor space for your booth while keeping it
organized. Try to eliminate anything that’s not necessary to the overall design
concept of your booth. For example, don’t offer chairs for your staff to sit
on—instead, encourage them to mingle with your customers.
