Choosing the Right Exhibit Graphics for your Trade Show Booth Rental

Having the right exhibit graphics for your trade show booth rental can be a very important aspect. If you do not make the right picks, you could lose potential customers and revenue. You want clear and crisp images that are easily identified and that improve your brand image. Size does matter when it comes to trade shows and you want your message and displays to be seen across the room.

You should be aware of all the choices and options from which to choose. This is because rentals may not allow you to have customized features or to make certain changes. Know what display choices there are with graphics so you can choose before you start planning a design. The colors chosen should complement each other and the shades should be perfectly matched on every item.

Consistency is very important, in both design and appearance. If this is not achieved your business may look poorly organized or less than professional. Another consideration is the format and the resolution that is used with the pictures and images, because this will determine the final appearance and affect the visitor appeal.

Size does Matter with a Trade Show Booth Rental

The size of the images, logos, and other graphics that you use with a trade show booth rental can be one of the top considerations and priorities. If the images are too small then they may not even be noticed unless the visitor is already approaching your area. When an exceptional display and graphics can be seen from across the room it is highly effective at drawing in crowds.

Exhibit Graphics can be displayed in many Ways

Panels, fabrics, and many other types of material and stand choices can be used to display your exhibit graphics. Do a little research and see what you find so that you can create a booth and vendor area that really appeals to a large number of attendees. You can showcase your company logo in many ways, and get your message across more effectively with your trade show booth rental.

Color Matching can be Important

The colors that are used with a trade show booth rental can say a lot about your company, and you want the same shades across all of your materials and booth areas. The fastest way to lose potential customers is to make minor errors that reflect on your professionalism. Make sure that the colors and shades you have picked match across all of the materials and items.

A Consistent Design and Appearance is Critical

When you choose the perfect trade show booth rental design make sure that the appearance is consistent and the flow of the entire area is not impeded in any way. If it looks like you have components from different exhibit types or some areas do not fit well with others then this could cause visitors to keep walking instead of stopping.

Which Format is best for the Graphics Used?

The format used for the graphics on your trade show booth rental should be a decision that is reached after a lot of careful consideration. If you want large images on certain materials then this may require specialized techniques that are not available with rental equipment. If you have questions about the best format for your exhibit graphics the rental company may be able to help.

What trade show booth rental advice do you have to share so that others can get the best possible graphics and visitor response?

5 Benefits of Trade Show Booth Rental

A trade show booth rental can offer a number of benefits over buying these items if you are not sure about what will work best with your marketing plan or if you do not have extensive event experience. Often renting can be less expensive than buying so you may see considerable savings if you only attend a few events each year. You may get more features and impact for less money.

Trade Show Booth Rental can Offer a Number of Benefits

Renting will allow you to switch out the exhibit graphics whenever you want instead of just when you invest in a new booth or display exhibits. Owning means having to worry about safe storage and pay additional costs for this. In some cases you may find renting more convenient and less time consuming as far as set up and tear down is concerned. 

Save Money With a Trade Show Booth Rental

Choosing a trade show booth rental may have a price that is a small fraction of what you would have to pay to buy a comparable exhibit. If you are on a smaller budget or you have not attended numerous shows then you may want to try out a specific design or certain features before you spend a considerable sum of money. 

Switch Out Exhibit Graphics Quickly and Easily 

The exhibit graphics that you use can be switched out frequently when you rent your displays, but if you own them then the added expense of buying new graphics may be cost prohibitive if it is done regularly. You want a fresh and unique look for your booth each time in order to portray your company and products in the best light possible. Renting can make this possible.

When you use a trade show booth rental you can make any changes desired with a much lower cost. You decide what is rented and what you are willing to pay, so you have more control over making any necessary changes as soon as possible instead of putting these off because of budget concerns or inconvenience. 

No Storage Concerns or Costs 

With a trade show booth rental you do not have to worry about storing any components in between attending shows. Storing stands, exhibit graphics, and other booth items may become expensive and if you only attend a few shows a year then storage considerations may quickly become a hassle. Renting can help you avoid any storage costs or related concerns so you can focus on your marketing instead. 

Increase the Options Available in Any Budget 

Because a trade show booth rental will usually cost far less than purchasing the same items you can increase your options and the features included while still staying within a smaller budget. You can add more components, create bigger graphics and include more expensive features. The best exhibit will perfectly reflect your brand and product and renting can help you create this for less. 

More Convenience 

Another benefit for any trade show booth rental is the additional convenience that you will get. In many cases the entire exhibit will be delivered and set up for you, leaving you to concentrate on more important things. The exhibit graphics and display stands will be placed according to your specifications so you get the final result you want.

What was the last trade show booth rental design and company that you used, and were you happy with the results you had?

Exhibit Graphics Tips for your Trade Show Booth Rental

There are many tips on exhibit graphics that can help improve any trade show booth rental and provide the pizazz that those in attendance are looking for. The visuals of the display are critical and you need to remember that you only have seconds to be noticed. If your booth does not stand out in a crowd then potential customers may just pass you by. The placement of the graphics is also a big component that can help determine success or failure.

Trade Show Booth Rental by the Design Factory

A well-designed trade show booth rental is critical. Poor design could mean limited visibility or low appeal to visitors and this could lower your bottom line. The message that you use is a top priority and it should be carefully thought out. This message should be powerful enough to draw in visitors but short and to the point at the same time. It needs to inform potential clients of the important information about the product or service that you have to offer and answer any common questions right away. 

 

Make the Visuals Stand Out and Grab Attention 

 

When you choose the right trade show booth rental for your business, you want all of the visual aspects to pop and draw attention right away. Bold colors and larger visuals can be seen from across a crowded room. If your exhibit graphics are dull, bland, or boring then you may not get many visitors during the show. Make your graphics appeal to the audiences that you are targeting. This element should appeal to the need or desire of the targeted consumer. 

 

Choose Exhibit Graphics that have Optimal Placement 

 

The proper placement of each element in your trade show booth rental should be carefully weighed and considered. You want your brand and company or product to be out there. Avoid any conflicting visuals or displays that seem crowded because these will lower the effectiveness and affect your results. You can use display stands, materials, and other elements to increase the overall effect when you use optimal placement with your graphics. 

 

The Trade Show Booth Rental should be Well Designed for Maximum Display Potential 

 

When deciding on the perfect trade show booth rental you need to make sure that you have enough room to display all of your graphics and materials in the best possible light. If your visuals seem crowded or they are not displayed to their maximum benefit then you could be missing clients and business. Do you have room for displaying other materials? Does your booth look like there is too much going on all at once? These are both important questions to ask. 

 

The Message Should be Concise, Informative, and Powerful 

 

The message that you give with the trade show booth rental chosen should be well developed and perfected. You want to get your point across very quickly so that you make a favorable first impression. If the message is too short then you may not be answering the common questions like who, what, and why though. 

Consistent messaging across all of the exhibit graphics will give a powerful first impression and help draw in larger groups of people. Choosing a highly effective design and using optimal placement and bold graphics can help your company stand out.

Have you ever used a trade show booth rental in the past and were you satisfied with the experience? Who did you rent the booth from?

The 3 Elements of Trade Show Furniture and Booth Design

Trade show furniture is often examined just for its practicality—can it display a book well? Is it sturdy enough to endure the rigors of shipment across country? But you can use furniture in your trade show booth to create the atmosphere you want. In fact, furniture plays a very important role in how your booth design is perceived by customers.

There are three basic elements to trade booth design, and all of these elements should be used to help you choose your trade show furniture. Let’s take a look at how to incorporate these elements into your choices.

Trade Show Furniture in Colors

Everyone’s heard about how fast food restaurants use “hot” colors like red and yellow to stimulate hunger. And if you take a look at your local day spa, you’ll find it’s covered in colors that soothe, such as cool greens and blues. Color can be a very important element in how your booth is perceived by the observer. What’s the overall look you wish to create? What mood do you wish to invoke?

The trade show furniture you rent or own can help create your overall mood with color. Choose neutrals for creating a calm atmosphere. Blues and greens invoke serenity. Hot colors like reds, pinks, and yellows stimulate the senses. You can go far to create a mood by using elements of color in your trade show furniture.

Trade Show Furniture with Texture

Another important element of trade show booth design is to incorporate texture into your furniture. So often, we are engrossed in showcasing our products that we neglect the overall elements of design. Texture is important to creating a booth that is warm and inviting or glitzy and dynamic—as much as color, texture invokes a mood. So how can you use trade show furniture to incorporate elements of texture into your booth?

Try to narrow down the mood you wish to create. If you want something arresting and modern, then you should look for sharp or shiny textures: mirrored surfaces, chrome, and acrylic. If you want to create a cozy environment, try organic textures like wood and leather. Experiment and play around with texture until you find the look you want.

Trade Show Furniture: Keeping it Simple

One of the biggest challenges of booth design is knowing when to stop. You are in a very limited space and want to display all of your wares without cluttering up your booth too much. You want to leave enough room so your customers can move around freely and so they feel welcomed to come into your booth. So when it comes to trade show booths, your best bet is to keep things simple.

Try space-saving trade show furniture, such as compact shelving and stacked display stands, to provide more floor space for your booth while keeping it organized. Try to eliminate anything that’s not necessary to the overall design concept of your booth. For example, don’t offer chairs for your staff to sit on—instead, encourage them to mingle with your customers.

Unexpected Touches for Trade Show Booths



Convention floors can be exhausting for both the participants and the vendors, and it's easy for trade show booths to get lost in a sea of fluorescent lighting and milling crowds. And yet, a crowded convention is one of the best ways you can meet customers face to face and showcase your products to a wider audience. So how can you beat the fatigue of the convention floor and really hook your customer base in to your company?



Bring the indoors out? Unexpected touches make your trade show booth stand apart.



Sometimes, the unexpected touches are best. Everyone knows about using giveaways to attract customers. Everyone has heard about using social media to promote their trade show booth. So how can you hope to really stand out from the crowd? It helps to add a few unexpected touches to your booth for a maximum impact. Here are a handful of ideas:

Have Everyone in Your Trade Show Booths Wear a Uniform 

You can project a professional image and catch the eye of anyone on the convention floor by having everyone in your booth wear a uniform. This doesn't have to be flashy or elaborate or cost a lot of money. Instead, just have something crisp and polished—such as black pants and a white shirt. Have your staffers wear professionally-printed name tags.

This gives your booth that extra touch of polish and has the added benefit of allowing convention-goers to know who's staffing your booth. They'll know which people to seek out to ask questions of or to place orders with.

Giveaways That Are Cost Effective with Your Trade Show Booths

Everyone gives away the same swag: pens, post-its, calendars, and the like. So often, the swag you spend a lot of money on to give away is so common, it becomes white noise. How many other booths will be giving away exactly those same items? How can you hope to stand out from the crowd if you're always giving away the same things as your neighbors?

Instead of giving away the same old thing, try giving away cost-effective items that pop. Custom-printed water bottles and snacks are inexpensive and they provide much-needed refreshment to convention-goers who are tired and hungry. They'll love the nourishment and are much more likely to remember you that in you gave them yet another pen and pencil set.

Try Sprucing Up Your Trade Show Booths with Stylish Touches

Close your eyes for a few moments and think about the typical trade show. They can be crowded, hot, and overwhelming. If you're looking through the trade show booths, what elements would catch your eye? Elements of serenity that promote a feeling of calm would definitely help. So rather than put up another plasma screen flashing a message, why not offer a bouquet of fresh flowers? 

Why not have a small fountain running in an area near a few chairs? What a restful spot, welcoming your guests to come in and sit a while. Wouldn't that be more likely to bring in the crowds—and keep them for a bit—than yet another mirror or flashing screen?

Preparing and Staffing Las Vegas Trade Show Exhibits

A trade show only lasts for a short time but there are a lot of things that can go wrong during those few days.

• What happens if important elements of key trade show displays haven’t been shipped to the right address?
• What if your Las Vegas trade show exhibits have been damaged during shipping?
• What if bad weather delays the arrival of key members of your trade show booths?

No matter how much time is spent planning your Las Vegas trade show exhibits before the exposition, things that are out of your control can go wrong at the last minute. Take steps to make sure that advance planning involves letting your team know what to do in case of an emergency.

That way panic doesn't set in and ruin the show experience for the business and attendees.

Keep the Trade Booth Staff Prepared for All Scenarios

Perhaps the most important step in planning for emergencies is appointing a qualified team leader. Then, make sure that the booth staff is trained in all areas so that they can cover for each other in case of illness or travel delays.

Opening a shipping problem at the venue can often uncover surprises. If your Las Vegas trade show exhibits don’t arrive or arrive damaged, have a staff member who has the responsibility of investigating trade show booth rental companies.

The selection may be limited and rush delivery high, but a person with the authority to make the arrangements could save your presentation. Promotional literature that is backed up in digital form can be rush-printed and delivered to the venue.

Find One Person to Handle Emergencies

Designate one person to coordinate with the staff of the convention center in case problems arise at the trade show. This person ensures that all of the information to resolve the problem is shared with all of the members of the booth staff. One person gets the info and the rest can continue their tasks in the most efficient way until problems are rectified.

Communicating all problems to all members of the trade show team is important when things go wrong. They each have an important role to play when solutions are needed. With complete information they will be able to implement the correction plan calmly. This will make your Las Vegas trade show exhibit run more smoothly.

How to Measure the Success of Trade Show Booth Ideas

Good trade show booth ideas are built around the idea of sharing good information about your company to as many people as possible. And not just any people. You want to attract the right type of people to your trade show display. The types of people who will turn into customers and offer you leads to other potential clients and customers.

Are Your Trade Show Booth Ideas Getting the Right Kinds of Leads?

When the trade show booth staff gets back after days spent meeting and greeting attendees at the convention venue, the success of the trade show booth ideas can be measured by the number of new business leads that they bring back with them. This is the main objective of your participation in the first place. It’s now up to the sales department to turn these important contacts into customers.

Targeting Trade Show Attendees

Proper implementation of good trade show booth ideas means that the objectives of the participation are met. If the team can entice a targeted audience to feel like they have been personally invited into a trade show booth where they can safely turn their business problems over to a highly qualified company, the idea will be successful. It will serve as a guide for future trade show exhibits and displays that will continue to help the company grow.

What is the Goal of the Trade Show Booth?

Make sure that your trade show booth ideas center around your main goal. Keep the message easily understood. Make sure your trade show booth is well staffed, easy to maneuver and offers a message that your company is an industry leader and can be trusted to offer solutions. Get the contact information from as many attendees as possible and conduct your follow up contact as quickly as possible.