Unexpected Touches for Trade Show Booths



Convention floors can be exhausting for both the participants and the vendors, and it's easy for trade show booths to get lost in a sea of fluorescent lighting and milling crowds. And yet, a crowded convention is one of the best ways you can meet customers face to face and showcase your products to a wider audience. So how can you beat the fatigue of the convention floor and really hook your customer base in to your company?



Bring the indoors out? Unexpected touches make your trade show booth stand apart.



Sometimes, the unexpected touches are best. Everyone knows about using giveaways to attract customers. Everyone has heard about using social media to promote their trade show booth. So how can you hope to really stand out from the crowd? It helps to add a few unexpected touches to your booth for a maximum impact. Here are a handful of ideas:

Have Everyone in Your Trade Show Booths Wear a Uniform 

You can project a professional image and catch the eye of anyone on the convention floor by having everyone in your booth wear a uniform. This doesn't have to be flashy or elaborate or cost a lot of money. Instead, just have something crisp and polished—such as black pants and a white shirt. Have your staffers wear professionally-printed name tags.

This gives your booth that extra touch of polish and has the added benefit of allowing convention-goers to know who's staffing your booth. They'll know which people to seek out to ask questions of or to place orders with.

Giveaways That Are Cost Effective with Your Trade Show Booths

Everyone gives away the same swag: pens, post-its, calendars, and the like. So often, the swag you spend a lot of money on to give away is so common, it becomes white noise. How many other booths will be giving away exactly those same items? How can you hope to stand out from the crowd if you're always giving away the same things as your neighbors?

Instead of giving away the same old thing, try giving away cost-effective items that pop. Custom-printed water bottles and snacks are inexpensive and they provide much-needed refreshment to convention-goers who are tired and hungry. They'll love the nourishment and are much more likely to remember you that in you gave them yet another pen and pencil set.

Try Sprucing Up Your Trade Show Booths with Stylish Touches

Close your eyes for a few moments and think about the typical trade show. They can be crowded, hot, and overwhelming. If you're looking through the trade show booths, what elements would catch your eye? Elements of serenity that promote a feeling of calm would definitely help. So rather than put up another plasma screen flashing a message, why not offer a bouquet of fresh flowers? 

Why not have a small fountain running in an area near a few chairs? What a restful spot, welcoming your guests to come in and sit a while. Wouldn't that be more likely to bring in the crowds—and keep them for a bit—than yet another mirror or flashing screen?

Preparing and Staffing Las Vegas Trade Show Exhibits

A trade show only lasts for a short time but there are a lot of things that can go wrong during those few days.

• What happens if important elements of key trade show displays haven’t been shipped to the right address?
• What if your Las Vegas trade show exhibits have been damaged during shipping?
• What if bad weather delays the arrival of key members of your trade show booths?

No matter how much time is spent planning your Las Vegas trade show exhibits before the exposition, things that are out of your control can go wrong at the last minute. Take steps to make sure that advance planning involves letting your team know what to do in case of an emergency.

That way panic doesn't set in and ruin the show experience for the business and attendees.

Keep the Trade Booth Staff Prepared for All Scenarios

Perhaps the most important step in planning for emergencies is appointing a qualified team leader. Then, make sure that the booth staff is trained in all areas so that they can cover for each other in case of illness or travel delays.

Opening a shipping problem at the venue can often uncover surprises. If your Las Vegas trade show exhibits don’t arrive or arrive damaged, have a staff member who has the responsibility of investigating trade show booth rental companies.

The selection may be limited and rush delivery high, but a person with the authority to make the arrangements could save your presentation. Promotional literature that is backed up in digital form can be rush-printed and delivered to the venue.

Find One Person to Handle Emergencies

Designate one person to coordinate with the staff of the convention center in case problems arise at the trade show. This person ensures that all of the information to resolve the problem is shared with all of the members of the booth staff. One person gets the info and the rest can continue their tasks in the most efficient way until problems are rectified.

Communicating all problems to all members of the trade show team is important when things go wrong. They each have an important role to play when solutions are needed. With complete information they will be able to implement the correction plan calmly. This will make your Las Vegas trade show exhibit run more smoothly.

Don't Gamble with Las Vegas Trade Show Exhibits

Las Vegas Trade Show Exhibit from The Design Factory

Las Vegas is a popular city for trade shows. Not only does the area boast of so many venues, but it’s a city that people enjoy visiting. To stand out at Las Vegas trade show exhibits, you need a special feature to attract the attention of the people who can help them grow their business.

Smart marketers try to book space for their Las Vegas trade show exhibits knowing that potential clients and customers will take advantage of the opportunity to visit the city and that they can expect a good return on their investment.

Exhibit Rental

Smart companies will investigate using an exhibit rental for their Las Vegas trade show exhibits just to get the edge on attracting attendees to the trade show booth. Even if they already own a display booth, they feel that the trade show exhibits that the marketing department has chosen have a better chance to pique the interest with a rental that has more features to draw attention.

Bigger is not Always Better with Trade Show Design

A large trade show booth may seem like a priority when you have so many designs to choose from when you decide to rent. Don't lose site of the fact that doing business is the main reason that the company has invested the money to participate in the trade show display. Once potential clients are attracted to the Las Vegas trade show exhibits, there must be available space to speak with the potential clients and exchange contact information.

Another consideration besides the number of staff and visitors is the space that will be needed if you decide to use a promotion to bring in potential clients. Space will be needed to show off your promo item so that attendees will be able to see that it is worth waiting for the crowd to clear to get a chance to receive their chance at winning the main prize.

Trade Show Promotion Ideas

Cash machines and prize wheels at your Las Vegas trade show exhibit fit in nicely with the atmosphere. You can even rent a slot machine. Keep the line of visitors moving and get your contact info by exchanging business cards and pointing out the gift bags you offer at the exhibit table.

This gives you two chances to impress potential clients and generate leads. It also brings the visitor to your display where they have a chance to be impressed by your products.

Prizes for your trade show booth attraction can include tickets to shows or other Las Vegas attractions. Make the grand prize exciting, but have enough secondary prizes to keep the excitement going in case the big item is won early in the trade show.

For more information about Las Vegas Trade Show Exhibits, give us a call at DFLV. 702-656-0555