Convention floors can be exhausting for both the participants and the vendors, and it's easy for trade show booths to get lost in a sea of fluorescent lighting and milling crowds. And yet, a crowded convention is one of the best ways you can meet customers face to face and showcase your products to a wider audience. So how can you beat the fatigue of the convention floor and really hook your customer base in to your company?
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| Bring the indoors out? Unexpected touches make your trade show booth stand apart. |
Sometimes, the unexpected touches are best. Everyone knows about using giveaways to attract customers. Everyone has heard about using social media to promote their trade show booth. So how can you hope to really stand out from the crowd? It helps to add a few unexpected touches to your booth for a maximum impact. Here are a handful of ideas:
Have Everyone in Your Trade Show Booths Wear a Uniform
You can project a professional image and catch the eye of anyone on the convention floor by having everyone in your booth wear a uniform. This doesn't have to be flashy or elaborate or cost a lot of money. Instead, just have something crisp and polished—such as black pants and a white shirt. Have your staffers wear professionally-printed name tags.
This gives your booth that extra touch of polish and has the added benefit of allowing convention-goers to know who's staffing your booth. They'll know which people to seek out to ask questions of or to place orders with.
Giveaways That Are Cost Effective with Your Trade Show Booths
Everyone gives away the same swag: pens, post-its, calendars, and the like. So often, the swag you spend a lot of money on to give away is so common, it becomes white noise. How many other booths will be giving away exactly those same items? How can you hope to stand out from the crowd if you're always giving away the same things as your neighbors?
Instead of giving away the same old thing, try giving away cost-effective items that pop. Custom-printed water bottles and snacks are inexpensive and they provide much-needed refreshment to convention-goers who are tired and hungry. They'll love the nourishment and are much more likely to remember you that in you gave them yet another pen and pencil set.
Try Sprucing Up Your Trade Show Booths with Stylish Touches
Close your eyes for a few moments and think about the typical trade show. They can be crowded, hot, and overwhelming. If you're looking through the trade show booths, what elements would catch your eye? Elements of serenity that promote a feeling of calm would definitely help. So rather than put up another plasma screen flashing a message, why not offer a bouquet of fresh flowers?
Why not have a small fountain running in an area near a few chairs? What a restful spot, welcoming your guests to come in and sit a while. Wouldn't that be more likely to bring in the crowds—and keep them for a bit—than yet another mirror or flashing screen?
