Preparing and Staffing Las Vegas Trade Show Exhibits

A trade show only lasts for a short time but there are a lot of things that can go wrong during those few days.

• What happens if important elements of key trade show displays haven’t been shipped to the right address?
• What if your Las Vegas trade show exhibits have been damaged during shipping?
• What if bad weather delays the arrival of key members of your trade show booths?

No matter how much time is spent planning your Las Vegas trade show exhibits before the exposition, things that are out of your control can go wrong at the last minute. Take steps to make sure that advance planning involves letting your team know what to do in case of an emergency.

That way panic doesn't set in and ruin the show experience for the business and attendees.

Keep the Trade Booth Staff Prepared for All Scenarios

Perhaps the most important step in planning for emergencies is appointing a qualified team leader. Then, make sure that the booth staff is trained in all areas so that they can cover for each other in case of illness or travel delays.

Opening a shipping problem at the venue can often uncover surprises. If your Las Vegas trade show exhibits don’t arrive or arrive damaged, have a staff member who has the responsibility of investigating trade show booth rental companies.

The selection may be limited and rush delivery high, but a person with the authority to make the arrangements could save your presentation. Promotional literature that is backed up in digital form can be rush-printed and delivered to the venue.

Find One Person to Handle Emergencies

Designate one person to coordinate with the staff of the convention center in case problems arise at the trade show. This person ensures that all of the information to resolve the problem is shared with all of the members of the booth staff. One person gets the info and the rest can continue their tasks in the most efficient way until problems are rectified.

Communicating all problems to all members of the trade show team is important when things go wrong. They each have an important role to play when solutions are needed. With complete information they will be able to implement the correction plan calmly. This will make your Las Vegas trade show exhibit run more smoothly.

How to Measure the Success of Trade Show Booth Ideas

Good trade show booth ideas are built around the idea of sharing good information about your company to as many people as possible. And not just any people. You want to attract the right type of people to your trade show display. The types of people who will turn into customers and offer you leads to other potential clients and customers.

Are Your Trade Show Booth Ideas Getting the Right Kinds of Leads?

When the trade show booth staff gets back after days spent meeting and greeting attendees at the convention venue, the success of the trade show booth ideas can be measured by the number of new business leads that they bring back with them. This is the main objective of your participation in the first place. It’s now up to the sales department to turn these important contacts into customers.

Targeting Trade Show Attendees

Proper implementation of good trade show booth ideas means that the objectives of the participation are met. If the team can entice a targeted audience to feel like they have been personally invited into a trade show booth where they can safely turn their business problems over to a highly qualified company, the idea will be successful. It will serve as a guide for future trade show exhibits and displays that will continue to help the company grow.

What is the Goal of the Trade Show Booth?

Make sure that your trade show booth ideas center around your main goal. Keep the message easily understood. Make sure your trade show booth is well staffed, easy to maneuver and offers a message that your company is an industry leader and can be trusted to offer solutions. Get the contact information from as many attendees as possible and conduct your follow up contact as quickly as possible.